IN the online marketplace, people are looking for a business that offers a saving, service or specialty that they cannot find elsewhere. If you offer a product or service that is widely available, you will find the competition for your search terms or keywords very competitive. It is quite likely that your new website from Organic Digital will be just one of hundreds across Australia and possibly of dozens across Newcastle and the Hunter Region.
So how do we attract online customers to your website when it is brand new amongst a plethora of established competition? And how can we give it a nudge along so that it moves closer to the first page of the search results, which is where something like 98% of all buying decisions are made? The first step is to target local search, so you are found within the local area by customers who are likely to use you – the low hanging fruit.
Once we have some traction with local search, we expand our horizon to take in regional and statewide geographic locations so we can compete with out of area business – and from then on you will be in the national marketplace. It may sound ambitious, but it is not beyond the scope of Organic Digital to have your new website competing strongly in the Australian search results within 12 months.
Taking advantage of a positive Search Engine Optimization (SEO) strategy can work wonders for a small business website. If you have an existing site that has never been optimized, the results can be quite dramatic in the short term. At Organic Digital, we are passionate and enthusiastic about SEO and gaining momentum in the search engine rankings is a source of real pride for the team. Plus, it means more traffic and visitors to your site and at the end of the day, more sales and money in your pocket!